Backlash from Super Bowl Ad Continues for A-B InBev

by Ryan Hudak on Feb 13, 2015 in Beer
Backlash from Super Bowl Ad Continues for A-B InBev
During the Super Bowl, AB InBev aired the now-infamous anti-craft beer commercial about brewing “the hard way.” As it turns out, the 3,000+ craft breweries around the country—including the one InBev had just purchased—and their innumerable fans and supporters didn’t take too kindly to the commercial’s misguided jabs and inaccuracies.

The day after the ad first aired, Paste Magazine did a pretty in-depth and scathing takedown, with my favorite point showing the hypocrisy of the ad: InBev specifically calls out peach pumpkin ales, not realizing—or not caring—that the latest craft brewery they gobbled up (Elysian) brews a beer in exactly that style. The best part being that, in a later attempt to backpedal, the Budweiser VP, Brian Perkins, called it a “fabricated, ludicrous flavor combination.” Open mouth, insert foot.

The commercial has spawned two excellent parodies, with the more serious-minded version by HopStories, touting the variety of flavors of craft beer over “your one”—clearly aimed at Budweiser. The second, an excellently not-so-serious version by Ninkasi Brewing, which takes down pretty much every premise put forth in the Budweiser commercial.

Despite the further backpedaling by Budweiser saying the commercial wasn’t anti-craft, but more pro-Bud, the winners in all of this may yet be the craft brewers. Apparently InBev didn’t realize just how many friends craft beer has in the US political system, and the ad has reinvigorated attempts at passing the Small BREW Act, legislation which aims to drop the tax rate from $7.00 to $3.50 on a brewery’s first 60,000 barrels, and then drop it $2.00 on anything from 60,001 barrels to 2 million barrels. Anyone producing 6 million barrels or more, however, won’t see any benefit.

This change in legislation is probably the only way for anyone to see any benefit from the commercial, other than Budweiser being talked about by craft beer fans far more than is normal. On the strength of the commercial alone, the people who are outraged by it probably don’t drink Budweiser anyway, and anyone who agrees with the commercial and it’s outlandish claims probably won’t be reaching for a craft beer any time soon. 

Photo via YouTube


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Washington Distillery Makes Pickle Vodka and We're Into It

A Washington Distillery Makes Pickle Vodka and We're Into It

Blue Spirits Distilling has created a 120-proof, pickle flavored vodka that is just begging to be poured into your next Bloody Mary....read more ›

by Jessie Donofrio Sep 12, 2017
You Can Now Drink Red Wine Out of a Forty, Just in Time for Fall

You Can Now Drink Red Wine Out of a Forty, Just in Time for Fall

If you're mourning the end of rose-in-a-forty season, don't worry: Forty Ounce Wines is now producing its first red wine in a forty, just in time for ...read more ›

by The Drink Nation Sep 11, 2017
The Elephant is Unveiling a Second-Floor Speakeasy

The Elephant is Unveiling a Second-Floor Speakeasy

Mt. Vernon's The Elephant is opening a gorgeous new upstairs speakeasy concept....read more ›

by Jennifer Waldera Sep 6, 2017
SPONSORED
Visit Drink Baltimore on Your Phone
Lagunitas Brewing Co. Has Launched a Cannabis Beer

Lagunitas Brewing Co. Has Launched a Cannabis Beer

Working with CannaCraft Inc., a cannabis-extract manufacturing facility in nearby Santa Rosa, Lagunitas created the SuperCritical Ale, flavored with t...read more ›

by Alexander Frane Sep 6, 2017
Carnival Cruise Lines has Opened the First Brewery at Sea

Carnival Cruise Lines has Opened the First Brewery at Sea

The Miami-based Carnival Cruise Lines has hopped aboard the microbrewing trend with the founding of RedFrog Brewery, the first ever craft brewery on a...read more ›

by Jessie Donofrio Sep 6, 2017
Things No One Asked For: The Guzzle Buddy Beer Bottle Glass

Things No One Asked For: The Guzzle Buddy Beer Bottle Glass

One company is making glasses you can screw right into the top of your beer bottle....read more ›

by Ryan Hudak Sep 6, 2017
Thieves Have Stolen $300,000 Worth of Wine from Paris Catacombs

Thieves Have Stolen $300,000 Worth of Wine from Paris Catacombs

Thieves invaded the Parisian catacombs to drill into a private cellar and steal 300 bottles of Grand Cru wine, the total value nearing $300,000....read more ›

by Alexander Frane Sep 6, 2017
Where to Go for Labor Day Weekend 2017 in Baltimore

Where to Go for Labor Day Weekend 2017 in Baltimore

Rather than spending Labor Day getting grilled at family cookouts about politics and relationships, or sitting on the Bay Bridge in hours-long traffic...read more ›

by Jennifer Waldera Aug 31, 2017
Target is Introducing a Line of $5 Wines

Target is Introducing a Line of $5 Wines

Watch out, Two-Buck Chuck - Target is introducing its own line of wine, each of which will cost just $5. ...read more ›

by Drink Philly Aug 29, 2017
Feel Like a Kid Again With These Rose Wine Pouches

Feel Like a Kid Again With These Rose Wine Pouches

Between froze, rose drive-thrus, rose infused gin and tequila, and rose forties, the rose trend isn't stopping any time soon — and that time is defi...read more ›

by Jessie Donofrio Aug 29, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close