Shifty Blogger Makes Dubious Claims of Animal Blood in Trader Joe's Two-Buck Chuck

by The Drink Nation on Aug 11, 2014 in Wine
Shifty Blogger Makes Dubious Claims of Animal Blood in Trader Joe's Two-Buck Chuck

Thrifty drinkers can breath a sigh of relief today now that grocery chain Trader Joe’s and the producers of its dirt-cheap wine label Charles Shaw, aka Two-Buck Chuck, are dispelling rumors of animal blood and insect parts being present in their bottles.

Last week, a seemingly legit blog entry was shared on Huffington Post that claimed the large-scale machine harvesting employed by Charles Shaw parent, Bronco Wine Company, at its vineyards results in rodents, birds and insects, as well as unripe and rotten fruit going into the fermenters along with all the grapes. The article goes on to allege that this is why the wine is so cheap.

The problem is, most of what was written isn’t actually true, CNBC reports. Much worse, the author — who it turns out penned the piece years ago — has since come forward, admitting that the article was “never intended… as a fully qualified, well researched piece of accurate journalism.”

In making those dubious claims, author Chris Know wrote of Bronco Wine Company’s machine harvesters:

Large tractors with huge claws go down the rows of vineyards grabbing the grapes and depositing them in its huge receptacle. And it not only grabs ripe grapes, but unripe and down right rotten ones as well and throws them all together. Add to that leaves, stems and any rodents, birds, or insects that may have made those vines their home — they all get thrown into the bin as well. And guess what? You think there's going to be any sorting when that truck arrives at the winery (or should I say processing facility)? Nope. Everything, and I do mean everything (including all those unripe grapes, rotten grapes, leaves, stems, birds, rodents, and insects) gets tossed into the crusher and transferred to large tanks to ferment.

To clear the air, Bronco Wine Company CEO Fred Franzia came forward to explain what’s really happening in his company’s fields. Mechanized harvesting is indeed employed, just as if is at dozens of other large-scale winemaking operations. But the machines are not equipped with huge mechanical claws. Rather the devices shake the grapes loose from the vines. Sometimes other things like twigs, leaves and the occasional Animal Kingdom representative. However several steps along the way ensure that everything but the fruit gets filtered out before going into the fermenters.

"He didn't know what he was talking about,” Franzia told CNBC. “He's never been in a vineyard, doesn't understand it. You just wonder what other propaganda gets put in the press that you don't know the real facts about.”

Not surprising, of his own piece, Knox cautioned, “lesson learned that we must all be VERY careful about ANYTHING we publish online."

Photo: Flickr user pr1001


Tags: News, Wine
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Applebees Employee's Video Shows Crappy $1 Margaritas Even Crappier Than You Thought

Applebees Employee's Video Shows Crappy $1 Margaritas Even Crappier Than You Thought

Applebee's is offering a $1 margarita throughout the entirety of October at any of their participating restaur...read more ›

by Ryan Hudak Oct 13, 2017
California Wildfires Burn 150,000 Acres, Majorly Affecting Vineyards Throughout Wine Country

California Wildfires Burn 150,000 Acres, Majorly Affecting Vineyards Throughout Wine Country

Wildfires have swept through Napa and Sonoma counties, killing 15 and putting the livelihood of wine country a...read more ›

by The Drink Nation Oct 10, 2017
Johnnie Walker Is Selling a Blade Runner 2049 Scotch

Johnnie Walker Is Selling a Blade Runner 2049 Scotch

With the Blade Runner sequel in theaters now, Johnnie Walker has designed a blend to commemorate the film: Johnnie Walker Black The Director's Cut....read more ›

by Alexander Frane Oct 10, 2017
SPONSORED
Visit Drink Baltimore on Your Phone
Sing Your Heart Out at These Baltimore Karaoke Bars

Sing Your Heart Out at These Baltimore Karaoke Bars

Check out these karaoke bars in Baltimore - there is no night of the week in Baltimore without a bar offering the opportunity to stretch the limits o...read more ›

by Jennifer Waldera Oct 2, 2017
Oregon's Union Wine Co. Teams up with Wildfang Clothing to Benefit Planned Parenthood

Oregon's Union Wine Co. Teams up with Wildfang Clothing to Benefit Planned Parenthood

Oregon's Union Wine Co. and Wildfang Clothing are teaming up to raise money for Planned Parenthood with a new ...read more ›

by Alexander Frane Oct 2, 2017
Boozy Ice Cream is Here To Boost Your Buzz

Boozy Ice Cream is Here To Boost Your Buzz

A Maryland company, ArcticBuzz, has given us the gift of combining vodka and ice cream to create the ultimate boozy treat....read more ›

by Jessie Donofrio Oct 2, 2017
Celebrate Fall in Style with Flask Cocktails from Coopers' Craft

Celebrate Fall in Style with Flask Cocktails from Coopers' Craft

Spice up your autumnal drinking with coffee cocktails that fit perfectly in a flask made with Coopers' Craft Kentucky Bourbon, which pairs perfectly w...read more ›

by The Drink Nation Sep 29, 2017
NPR is Starting a Wine Club to Fund Public Radio

NPR is Starting a Wine Club to Fund Public Radio

With funding for public radio possibly under fire, NPR is finding a way to fund its own shows that fits perfectly in their own tote bags - a wine club...read more ›

by The Drink Nation Sep 27, 2017
Summer Isn't Over Yet, Thanks to a Rose Festival in Texas This October

Summer Isn't Over Yet, Thanks to a Rose Festival in Texas This October

Summer may be over, but rose season isn't done quite yet, thanks to a rose wine festival this October in Dalla...read more ›

by The Drink Nation Sep 27, 2017
Celebrate Fall 2017 With These Baltimore Festivals

Celebrate Fall 2017 With These Baltimore Festivals

We've already covered the Oktoberfest celebrations, but there are plenty of other drink-worthy events cropping up around Baltimore during harvest seas...read more ›

by Jennifer Waldera Sep 26, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close