Disney's Death Star Aims at Empire's Strikes Bock

by Ryan Hudak on Nov 6, 2014 in Culture
Disney's Death Star Aims at Empire's Strikes Bock

Recently, Empire Brewing in Syracuse released a bock-style lager called Strikes. Seems pretty harmless, right? Not according to Disney, who is issuing a cease and desist order to protect their copyright. Because, when you put it all together, Empire Strikes Bock—while an excellent play on words and a clever idea—will violate Disney’s Star Wars trademark.

Of course, trademarks are usually battled over when something could be reasonably confused for something else, which was the case a few years ago with Troegs claiming Fegley’s Rude Elf’s Reserve stepped on the toes of their Mad Elf trademark. Either Disney does not hold the intellects of their fans in very high regard by assuming they will confuse the beer with the movie, or Disney could possibly be going into the brewing business themselves down the road. Maybe they’ll be adding Tatooine to the beers around the world at Epcot?

As much as I would love to take sides with Empire and say this is just another example of a huge corporation picking on a little guy for a seemingly harmless beer name—which is probably also a very real tribute to the movie franchise—copyright law can get a little hazy. While Disney may not think the beer actually infringes on any trademarks and many of the higher-ups may very possibly think this trademark battle is stupid, if Disney does not fight to protect their trademark, they’ve set a precedent. And then, when some bigger corporation tries to infringe on their trademark in the future, they can show precedent that the trademark hasn’t been protected and they have every right to use it as well.

What do you think? Does Disney need to protect its trademarks for any possible future cases, or are they just picking on some little brewery in Syracuse? Let us know on Facebook or Twitter.

Photo via Empire Brewing


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Washington Distillery Makes Pickle Vodka and We're Into It

A Washington Distillery Makes Pickle Vodka and We're Into It

Blue Spirits Distilling has created a 120-proof, pickle flavored vodka that is just begging to be poured into your next Bloody Mary....read more ›

by Jessie Donofrio Sep 12, 2017
You Can Now Drink Red Wine Out of a Forty, Just in Time for Fall

You Can Now Drink Red Wine Out of a Forty, Just in Time for Fall

If you're mourning the end of rose-in-a-forty season, don't worry: Forty Ounce Wines is now producing its first red wine in a forty, just in time for ...read more ›

by The Drink Nation Sep 11, 2017
The Elephant is Unveiling a Second-Floor Speakeasy

The Elephant is Unveiling a Second-Floor Speakeasy

Mt. Vernon's The Elephant is opening a gorgeous new upstairs speakeasy concept....read more ›

by Jennifer Waldera Sep 6, 2017
SPONSORED
Visit Drink Baltimore on Your Phone
Lagunitas Brewing Co. Has Launched a Cannabis Beer

Lagunitas Brewing Co. Has Launched a Cannabis Beer

Working with CannaCraft Inc., a cannabis-extract manufacturing facility in nearby Santa Rosa, Lagunitas created the SuperCritical Ale, flavored with t...read more ›

by Alexander Frane Sep 6, 2017
Carnival Cruise Lines has Opened the First Brewery at Sea

Carnival Cruise Lines has Opened the First Brewery at Sea

The Miami-based Carnival Cruise Lines has hopped aboard the microbrewing trend with the founding of RedFrog Brewery, the first ever craft brewery on a...read more ›

by Jessie Donofrio Sep 6, 2017
Things No One Asked For: The Guzzle Buddy Beer Bottle Glass

Things No One Asked For: The Guzzle Buddy Beer Bottle Glass

One company is making glasses you can screw right into the top of your beer bottle....read more ›

by Ryan Hudak Sep 6, 2017
Thieves Have Stolen $300,000 Worth of Wine from Paris Catacombs

Thieves Have Stolen $300,000 Worth of Wine from Paris Catacombs

Thieves invaded the Parisian catacombs to drill into a private cellar and steal 300 bottles of Grand Cru wine, the total value nearing $300,000....read more ›

by Alexander Frane Sep 6, 2017
Where to Go for Labor Day Weekend 2017 in Baltimore

Where to Go for Labor Day Weekend 2017 in Baltimore

Rather than spending Labor Day getting grilled at family cookouts about politics and relationships, or sitting on the Bay Bridge in hours-long traffic...read more ›

by Jennifer Waldera Aug 31, 2017
Target is Introducing a Line of $5 Wines

Target is Introducing a Line of $5 Wines

Watch out, Two-Buck Chuck - Target is introducing its own line of wine, each of which will cost just $5. ...read more ›

by Drink Philly Aug 29, 2017
Feel Like a Kid Again With These Rose Wine Pouches

Feel Like a Kid Again With These Rose Wine Pouches

Between froze, rose drive-thrus, rose infused gin and tequila, and rose forties, the rose trend isn't stopping any time soon — and that time is defi...read more ›

by Jessie Donofrio Aug 29, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close