Powdered Alcohol Could Be Enabling Poor Decisions as Early as This Summer

by Ryan Hudak on Mar 13, 2015 in Culture
Powdered Alcohol Could Be Enabling Poor Decisions as Early as This Summer

All your dreams are coming true: after being approved and then un-approved by the Alcohol and Tobacco Tax and Trade Bureau back in April 2014, Palcohol—a flavored, powdered alcohol—has now officially been re-approved and should be ready for consumption by summer. This abomination will come in four flavors: cosmopolitan, margarita, vodka and rum, with a lemon drop flavor planned for the future. If you’re one of those people who can barely stomach powdered flavor mixes now, you’ll be able to stomach them even less once they add alcohol.

While it may take a while for further hurdles to be jumped to get this stuff on the market, it stands to reason it will be a massive flop for anyone older than college-aged—who, it seems, will be able to abuse this extensively. It will be much easier to sneak into, say, a concert or sporting event than a flask or some other form of liquid alcohol, so you can save a few bucks and buy a $14 water to add to it instead of shelling out $16 for a beer. And while the owner of the brand mentions that it would take an hour to snort the powdered equivalent of one shot of vodka, some idiot is definitely going to try it. Probably many idiots.

The best part of the whole ordeal is a 16-minute, how-to video in which Palcohol creator, Mark Phillips, gives everyone the run-down on how to use it, since the people who will gravitate towards this product are probably pretty unsure on how to properly mix powder and water. Also, there’s no way anyone should let a guy who looks like such a crazed cult leader pour ANY kind of powder in their water. The video hits its peak about five minutes in when it really demonstrates the kind of people that will be the target audience—Phillips adds some water to a pouch of Palcohol, throws in a straw and then adds a slice of lime to what is essentially a Capri Sun pouch. Check out the video below. Keep it fancy, Palcohol!

Images via Palcohol


Tags: Spirits
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Washington Distillery Makes Pickle Vodka and We're Into It

A Washington Distillery Makes Pickle Vodka and We're Into It

Blue Spirits Distilling has created a 120-proof, pickle flavored vodka that is just begging to be poured into your next Bloody Mary....read more ›

by Jessie Donofrio Sep 12, 2017
You Can Now Drink Red Wine Out of a Forty, Just in Time for Fall

You Can Now Drink Red Wine Out of a Forty, Just in Time for Fall

If you're mourning the end of rose-in-a-forty season, don't worry: Forty Ounce Wines is now producing its first red wine in a forty, just in time for ...read more ›

by The Drink Nation Sep 11, 2017
The Elephant is Unveiling a Second-Floor Speakeasy

The Elephant is Unveiling a Second-Floor Speakeasy

Mt. Vernon's The Elephant is opening a gorgeous new upstairs speakeasy concept....read more ›

by Jennifer Waldera Sep 6, 2017
SPONSORED
Visit Drink Baltimore on Your Phone
Lagunitas Brewing Co. Has Launched a Cannabis Beer

Lagunitas Brewing Co. Has Launched a Cannabis Beer

Working with CannaCraft Inc., a cannabis-extract manufacturing facility in nearby Santa Rosa, Lagunitas created the SuperCritical Ale, flavored with t...read more ›

by Alexander Frane Sep 6, 2017
Carnival Cruise Lines has Opened the First Brewery at Sea

Carnival Cruise Lines has Opened the First Brewery at Sea

The Miami-based Carnival Cruise Lines has hopped aboard the microbrewing trend with the founding of RedFrog Brewery, the first ever craft brewery on a...read more ›

by Jessie Donofrio Sep 6, 2017
Things No One Asked For: The Guzzle Buddy Beer Bottle Glass

Things No One Asked For: The Guzzle Buddy Beer Bottle Glass

One company is making glasses you can screw right into the top of your beer bottle....read more ›

by Ryan Hudak Sep 6, 2017
Thieves Have Stolen $300,000 Worth of Wine from Paris Catacombs

Thieves Have Stolen $300,000 Worth of Wine from Paris Catacombs

Thieves invaded the Parisian catacombs to drill into a private cellar and steal 300 bottles of Grand Cru wine, the total value nearing $300,000....read more ›

by Alexander Frane Sep 6, 2017
Where to Go for Labor Day Weekend 2017 in Baltimore

Where to Go for Labor Day Weekend 2017 in Baltimore

Rather than spending Labor Day getting grilled at family cookouts about politics and relationships, or sitting on the Bay Bridge in hours-long traffic...read more ›

by Jennifer Waldera Aug 31, 2017
Target is Introducing a Line of $5 Wines

Target is Introducing a Line of $5 Wines

Watch out, Two-Buck Chuck - Target is introducing its own line of wine, each of which will cost just $5. ...read more ›

by Drink Philly Aug 29, 2017
Feel Like a Kid Again With These Rose Wine Pouches

Feel Like a Kid Again With These Rose Wine Pouches

Between froze, rose drive-thrus, rose infused gin and tequila, and rose forties, the rose trend isn't stopping any time soon — and that time is defi...read more ›

by Jessie Donofrio Aug 29, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close