AB-InBev Receives Buyout Offer From Miami Craft Brewery

by Ryan Hudak on Jan 7, 2016 in Beer
AB-InBev Receives Buyout Offer From Miami Craft Brewery

In a change of fortune, A-B InBev—who, rather than make their own good beer is buying up smaller breweries to do it for them—has received a buyout offer of their own. This news comes on the heels of InBev announcing the buyouts of Four Peaks, Camden Town, and Breckenridge Breweries all within the last few weeks. But now, with the shoe on the other foot, InBev will have to decide whether or not to accept an offer from John Falco of the not-yet-open Lincoln’s Beard Brewing Co in Miami, FL, who has offered the brewing conglomerate a $26,000 buyout.
 
The offer comes with an open letter from Falco justifying his pricing and skewering InBev and the “formerly craft” breweries they are snatching up. The letter points out that they settled on $26,000 because John Wilkes Booth was 26 when he assassinated Lincoln—a crafty shout-out to their own brewery in the works. Falco also mentions in the letter, however, that they won’t be able to pay the full $26,000 immediately, so they are requesting the 120-day payment terms that InBev forces on all of their suppliers, which has had a devastating effect on many of them.

The letter also points out way Lincoln’s Beard is not able to offer more. For instance, the fact that having employees is expensive, but InBev wouldn’t know that because on average the craft brewing industry employs 59 times more employees per barrel of beer produced, or that small batch brewing is expensive and time-consuming, which InBev would also not be familiar with due to their automated system and huge volume of beer produced.

But, Lincoln’s Beard does give some concessions to InBev; after all, a smaller brewery doesn’t have the expenses InBev would: “We are fortunately not afflicted with having to spend hundreds of millions of dollars battling antitrust investigations, incentivizing distributors to sideline our competitors, aggressively marketing a sub-par product, or gobbling up the aforementioned, formerly craft, breweries.”

In the end, InBev won’t care about this and most of the higher-ups will probably never even hear about it, but it does work as a clever marketing ploy for Lincoln’s Beard, which is most likely the only thing it was meant to do anyway.

Photo via Lincoln’s Beard Brewing Co.

Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Bakery in New York City is Making Pinot Grigio Donuts

A Bakery in New York City is Making Pinot Grigio Donuts

The Doughnut Project, a bakery based in New York City, is releasing limited-edition pinot grigio donuts as a follow up to their popular Prosecco donut...read more ›

by The Drink Nation May 15, 2018
Smirnoff Debuts Low Calorie Rose Sparkling Seltzer

Smirnoff Debuts Low Calorie Rose Sparkling Seltzer

If the other rose-infused products we've covered haven’t satiated your rose thirst, Smirnoff just debuted its own take on the trend with its Raspbe...read more ›

by Jessie Donofrio May 15, 2018
SPONSORED
Visit Drink Baltimore on Your Phone
Disney Just Got More Magical Thanks to its New Bourbon Trail

Disney Just Got More Magical Thanks to its New Bourbon Trail

Disney Springs in Florida has introduced a bourbon trail for the summer, which launched on May 1 and runs through June 17....read more ›

by Alexander Frane May 8, 2018
Where to Drink Outside in Baltimore During Summer 2018

Where to Drink Outside in Baltimore During Summer 2018

Whether it's on the waterfront with seafood and crushes or on a dog-friendly deck with whiskey, outdoor drinking is a staple in this city....read more ›

by Jennifer Waldera May 8, 2018
Celebrate Deadpool 2's Release with Pop-Up Bars & Branded Hard Lemonade Cans

Celebrate Deadpool 2's Release with Pop-Up Bars & Branded Hard Lemonade Cans

Fox's most successful (and crudest) superhero movie, Deadpool, is getting a sequel on May 18, but before then,...read more ›

by Alexander Frane May 8, 2018
Corona & Sugarfina Are Making Limited-Edition Beer Gummies For the Summer

Corona & Sugarfina Are Making Limited-Edition Beer Gummies For the Summer

Gourmet candy company Sugarfina, known for its champagne & rose gummy bears, is releasing a new, limited-editi...read more ›

by The Drink Nation May 8, 2018
Where to Take Your Mom on Mother's Day in Baltimore

Where to Take Your Mom on Mother's Day in Baltimore

From upscale prix fixe menus to buffets with options for bottomless bloody's, there's no shortage of options to celebrate Mom in Charm City....read more ›

by Jennifer Waldera May 1, 2018
Where to Celebrate Cinco de Mayo 2018 in Baltimore

Where to Celebrate Cinco de Mayo 2018 in Baltimore

Here's where to celebrate 2018 Cinco de Mayo in Baltimore....read more ›

by Jennifer Waldera Apr 24, 2018
Dogfish Head Releases Perfect Beer for Wine Lovers

Dogfish Head Releases Perfect Beer for Wine Lovers

Delaware brewery Dogfish Head, no stranger to experimental brews, has released Mixed Media a beer/wine hybrid brewed with grapes....read more ›

by Jessie Donofrio Apr 24, 2018
SPONSORED
Drink Nation Home Bar Project Rectangle
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close